BLACK PAWN acts as your embedded commercial team, guiding lifestyle, DIY, and home improvement brands into UK and European retail. We define the proposition, align pricing and margin structures, and build channel playbooks that resonate with buyers.
Our experts negotiate listings, promotional calendars, and marketing funds while protecting brand positioning. Field teams deliver merchandising, store activation, and training so shoppers experience your range exactly as designed.
Performance dashboards translate sales, footfall, and digital engagement into actionable insights, enabling rapid optimisation and profitable growth across every territory.
We map retailer expectations, competitor benchmarks, and pricing ladders to build winning pitches and category stories.
From planograms and digital assets to staff incentives, we equip retailers and distributors to champion your brand.
We collaborate with national DIY chains, department stores, ecommerce marketplaces, and specialist independents across the UK and EU.
Our merchandising standards, training, and audit programmes ensure displays, pricing, and messaging stay on brand across every location.
Yes. We plan integrated trade and consumer marketing, from digital advertising to experiential pop-ups, aligned with retailer calendars.
You receive monthly dashboards covering sell-through, margins, shopper insights, campaign ROI, and next-step recommendations.